Strategic Initiative Director
Illicit Massage Businesses
Rochelle is Director of Polaris's Strategic Initiative designed to eliminate illicit massage business (IMB) trafficking in the United States. She develops and executes the initiative's strategic direction, including recruiting and maintaining robust collaborative networks of law enforcement, agency stakeholders, and service providers. Her team analyzes national trends and best practices, creating resources and tools to help facilitate the effective and systemic eradication of IMBs in the United States.
Before joining Polaris, Rochelle spent six years as a prosecutor of gender-based violence crimes in Philadelphia, Pennsylvania where she is bar certified to practice law. As an Assistant District Attorney Rochelle championed the need for increased investigation and prosecution of human trafficking in Philadelphia. Her approach to prosecution involves a perpetrator-focused process that centers the victims, limiting added trauma while maximizing survivor empowerment. Rochelle's prosecution work facilitated the collaboration between key local and federal stakeholders, and led to her successful investigation and prosecution of the first two human trafficking trials in the city and county of Philadelphia. Success in those trials involved developing rapport and trust between the numerous survivors of trafficking who testified, empowering them throughout the process as their exploiters were convicted and sentenced.