Press Releases

Announcing our new logo and identity

Dear Friends and Supporters,

Human trafficking is a thriving criminal industry that is rapidly evolving. To eradicate this form of modern slavery, we must innovate and evolve as well.

Polaris is unveiling a new logo and identity to more accurately reflect who we are today, emphasize our impact, and inspire a growing number of people to join us in achieving our future vision. We invite you to celebrate this evolution with us.  

First, we are simplifying our name to Polaris. We are not a small, temporary venture, as the word “Project” indicates. We are, in fact, a large, global organization that is an authoritative leader in the global fight to eradicate modern slavery. And we act as a catalyst to systemically disrupt the human trafficking networks that rob human beings of their lives and their freedom.

Our new logo and tagline are designed to evoke both our data-driven expertise, while still demonstrating that our model puts victims at the center of all that we do. The star symbolizes the North Star, “Polaris,” but by breaking free from the logo, it also suggests starting anew. The star can also be used to convey the idea of a single spark or data point multiplying into a connected whole. We know that only by working together, can we achieve our goals.

Our vision for a world without slavery has not, and will not, change. And we are proud of our past accomplishments. 125,000 calls, emails, and texts to the National Human Trafficking Resource Center hotline that we operate. 70,000 front-line responders trained to recognize the signs of human trafficking. 17,000 cases of human trafficking identified in the United States. Nearly 700 victims provided with long-term services. 100 state and federal anti-trafficking laws passed. Over 65 countries provided with information and expertise.

Yet, to systemically disrupt human trafficking – to truly spark change – we must do more. We must adopt the latest tools and technology available to learn where and how human trafficking is happening. We must build stronger partnerships at the local, national, and global levels to share information and strategies. We must transform the way the world responds to survivors of human trafficking. We must be fearless in pursuing traffickers wherever they operate.

We must always evolve.

Thank you for joining us in this celebration. Feel free to join the conversation on Facebook or email your thoughts to


Bradley Myles

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Need help? Polaris operates the U.S. National Human Trafficking Hotline.